Note: This blog entry was written in October of 2010. In 2011, everything changed. Please enjoy, for its historical interest, this “blast from the past.” – Diane
I wouldn’t say I’ve had a bad experience in the brave new world of e-publishing. “Bad” would be too strong a word. My editor was easy to work with, I was pleased with the cover art, and it’s always better to have a book out than to not have a book out. On the other hand, would I recommend e-publishing to my fellow authors?
No. I recommend it wholeheartedly if you are a hobbyist, because the overall experience was much more pleasant than print publishing. But if you’re a professional? No.
And I hate to say that, especially since there exists a certain sensitivity (dare I say touchiness?) on the part of e-book authors who feel that their work is too often dismissed as second-class. Their work may well be first-class. I wouldn’t know. I haven’t read it.
And this, gentle reader, is what I am writing this blog entry to confess. I am an e-book author. And even I do not read e-books.
It’s not that I don’t have an e-reader, because I do. I have a Kindle. But so far the only books I have downloaded to it (with the exception of my own) are books that first appeared in print. E-versions, therefore, of “real” books.
“Real” books! Ouch.
I’m afraid my fellow e-authors are going to have to grit their teeth and live with the stigma. Not forever, one hopes, but certainly for now. Because the truth is, as of 2010, e-books are still for amateurs.
There’s nothing wrong with being an amateur. Amateur, remember, comes from the Latin root “amat-,” which means that an amateur pursues a passion. Does something for the pure love of it. Would do it whether s/he were paid or not. It’s not a judgment on whether or not the person does it well. Often — I would even say usually — an amateur does it well. When I say “e-books are for amateurs,” trust me, I’m only referring to that “for the love of it” thing — because an amateur does not get paid.
Which is why e-books are for amateurs.
E-publishers pay no advance against royalties. This is supposedly “made up for” by the generous royalty percentage you will earn when the book comes out. And the books are published at least twice as quickly as they are in the print world. Plus, you get your royalty checks promptly — even monthly, in the case of my publisher. No years-long wait for your book to arrive in stores, sell or not sell, etc. The book is out, spit-spot, sold, done, here’s your check. No warehousing, no shipping, nothing whatsoever to wait for.
Except for the fact that your book never shows up in a store.
Oh. That.
Well, as it turns out, “that” carves a pretty big hole in the e-publisher’s business model. You lose the browsers. Most people, when they wander into a bookstore, have only a vague idea of what they are looking for. They go to an interesting section and browse until they see something that grabs them. Even if they go with an actual title in mind, they tend to browse the books around that title. People who go to bookstores love books. They love the way they look, and feel, and smell. A sense of pleasurable anticipation fills them as they step into the shop. They will leave with a book — or two, or more — that promise hours of enjoyment. And if yours is an e-book, it isn’t there.
Not only is it not in the stores, it’s not being reviewed by the usual suspects, or talked about, or passed from friend to friend, or advertised. None of the normal channels to generate “buzz” are open to it. I couldn’t even get the library that had awarded Wicked Cool first place in its statewide competition for YA novels to carry Wicked Cool.
So who buys an e-book? People who know you, or are related to you, or who are die-hard fans who buy anything you write. And even some of them won’t buy it. Even people who appeared on the Acknowledgments page of Wicked Cool didn’t buy it. Some of my own sisters didn’t buy it. People who have read my books for years didn’t buy it.
Because — let’s not kid ourselves — it wasn’t a real book.
There are exceptions, I am told (indignantly). There are authors of e-books — those who write erotic romance, for example — who claim to make a living at it. All I’m saying is, don’t count on becoming one of these possibly-mythical beings. Because the cruel truth is, the best way for an e-book author to make a living at writing e-books is … have your e-book series picked up by a real publisher. (Oh, dear! Did I say “real” again?)
God bless Romance Writers of America. They have drawn a line in the sand and stubbornly stand behind it. They let their e-book authors storm and rail and claim discrimination because their publishers are not admitted to the elite ranks of RWA recognition — and still they stand firm. (Or at least they did the last time I checked.) You cannot hold yourself out as a trade organization interested in promoting the careers of authors unless you insist that authors get paid. RWA says, in essence: If you can’t even pay a utility bill with your royalty check, I’m sorry, nothing against you, no judgment on whether your work is good or bad — but your publisher is not on our list. Not yet. We cordially and sincerely hope it may get there, and the sooner the better, but it isn’t there yet. Please let us know when you receive a royalty check that enables you to quit your day job.
The day is not far off, I’m sure, when e-books pay real money and authors submit their work to e-publishers in actual preference to working with a print publisher. I am personally acquainted with at least one author who grew so sick of the hassles inherent in print publishing (and it is, truly, a maddening industry) that she has written nothing but e-books for several years. But even she, writing prolifically and working with several e-publishers at once, has struggled to keep the wolf from the door. She is now submitting to print publishers again.
And why do I bring all this up now? (I hear you ask.)
Because Wicked Cool will no longer be sold by Cerridwen Press after the first of the year. Cerridwen Press is in the process of re-naming itself and re-positioning itself in the marketplace. As part of this process, it has decided that its new incarnation will only offer romance titles. Wicked Cool is not a romance. So the rights to it revert to me on December 31st.
And I’m smiling as I type that. Not with unalloyed joy, mind you — I had hoped that my relationship with this publisher would be terrific and that we’d both make money off Wicked Cool. But since we didn’t, I will now go out on a limb and GUARANTEE you, faithful readers, that a print version of Wicked Cool will one day be obtainable. Even if only seven people buy the darn thing. That’s right — my sisters, and the people on the Acknowledgments page.
So stay tuned.
Next: What to Expect when you E-Pub
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